statement

Bally

Bally shoes set you apart. They are the perfect shoe to complement your lifestyle. Bally shoes project an image of European style and elegance that ensures one is not just dressed, but well dressed.

Bostonian

Bostonian shoes are for those successful individuals who are well traveled, on the "go" and want a stylish dress shoe that can keep up with their variety of needs and activities. With Bostonian, you know you will always be well dressed whatever the situation.

Source: "Thinking on Your Feet, the Johnston & Murphy Guerilla Marketing Competition"

via Strategic Management by John A. Pearce II and Richard B. Robinson, 12th edition